Profile

Work

I am a Full-Stack Web & Software Developer with over fifteen years of experience. Over countless hours I have discovered that I have a passion and talent for creating works that are both highly functional and technically sound.

I have also discovered that I have a knack for understanding new theories & concepts – I am an adamant perfectionist when it comes to just about anything I do.

Current Skill set

Web
  • Responsive Mobile first HTML & CSS3 – Bootstrap, SASS
  • JavaScript (Vanilla JS, JQuery, Angular)
  • PHP (Web Server & CRON)
  • CRM / CMS packages – WordPress, OsCommerce, Marketo
  • MySQL
  • Git
  • SEO & PPC
Applications
  • Java
  • Python
Legacy Technology
  • ASP (classic)
  • Visual Basic
  • Adobe Flash
Software Packages
  • Adobe Photoshop
  • MySQL
  • Jet Brains Web Suite
  • Microsoft Word
  • Microsoft Excel
  • Microsoft Access
  • Maya 3d
  • and more…

Study

At the start of 2019, I am entering my 4th year of a 6 year course Studying a Bachelor of
Computer Science with gaming specialisation at Charles Sturt University

Hobbies

Pyrotechnic

A license Pyrotechnician in the state of N.S.W. Australia for over twenty years, performing
professional grade pyrotechnic shows ranging from from Chinese String Crackers, Indoor Close
Proximity Fireworks, Aerial Shells up to 125mm and Aerial Salutes up to 75mm.

A founding member of the Pyrotechnics Industry Association of Australia (PIAA), Based in Sydney
but have performing shows all over NSW for all types of events.

Car Enthusiast

An active member in the Skylines Australia NSW car club I regularly volunteer to help run events.

Social Media

You can connect with me professionally on LinkedIn,
or stalk me through Twitter

Portfolio

Employment

Wizardry Fireworks

PRODOCOM Australia

Hannover Fairs Australia

E-Web Marketing

Freelance Websites

Personal Projects

Tipping Comp

cruizen’

National Pyrotechnics

iblott accessories

Blog

How Do You Optimize for SEO?

Search Engine Optimization (SEO) is a crucial digital marketing strategy for improving your website’s visibility on search engines like Google, Bing, and Yahoo. By optimizing for SEO, you can drive more organic traffic, increase brand awareness, and ultimately boost conversions. Here is a comprehensive guide on how to optimize for SEO effectively.

1. Conduct Keyword Research

Keywords are the foundation of SEO. They are the terms and phrases users enter into search engines to find information. To optimize for SEO:

  • Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify relevant keywords.
  • Focus on long-tail keywords, which are more specific and less competitive.
  • Analyze your competitors’ keyword strategies to identify gaps and opportunities.

2. Optimize On-Page Elements

On-page SEO involves optimizing elements within your website to improve search engine rankings. Here’s what to focus on:

  • Title Tags: Include your primary keyword and keep it under 60 characters.
  • Meta Descriptions: Write compelling meta descriptions with your target keywords to encourage clicks.
  • Header Tags (H1, H2, etc.): Use header tags to structure your content and include keywords naturally.
  • URL Structure: Create clean, descriptive URLs that include your main keyword.
  • Image Optimization: Use descriptive file names and alt text for images to improve accessibility and SEO.

3. Create High-Quality Content

Content is king in SEO. Search engines prioritize websites that provide valuable, relevant, and engaging content. To excel:

  • Write for your audience first, then optimize for search engines.
  • Use your target keywords naturally without keyword stuffing.
  • Publish in-depth, informative articles that answer users’ questions.
  • Incorporate multimedia elements like images, videos, and infographics to enhance user engagement.
  • Update your content regularly to keep it fresh and relevant.

4. Improve Website Speed

Page speed is a ranking factor for search engines. A faster website provides a better user experience and can lead to higher rankings. Optimize your website speed by:

  • Compressing images and using modern formats.
  • Enabling browser caching.
  • Minifying CSS, JavaScript, and HTML.
  • Using a reliable hosting service and a Content Delivery Network (CDN).

5. Ensure Mobile-Friendliness

With the majority of searches happening on mobile devices, having a mobile-friendly website is non-negotiable. Implement a responsive design that adjusts seamlessly across different screen sizes. Use Google’s Mobile-Friendly Test tool to check your website’s performance on mobile devices.

6. Build High-Quality Backlinks

Backlinks, or inbound links, are a critical off-page SEO factor. They signal to search engines that your content is authoritative and trustworthy. To build backlinks:

  • Reach out to industry influencers and bloggers for guest posting opportunities.
  • Create shareable content like infographics or research studies.
  • Submit your website to relevant online directories.
  • Engage in content partnerships or collaborations.

7. Leverage Technical SEO

Technical SEO ensures that search engines can crawl and index your site effectively. Focus on:

  • Site Architecture: Organize your site’s structure logically.
  • Sitemaps: Submit an XML sitemap to search engines.
  • Robots.txt: Use this file to guide search engines on which pages to crawl.
  • HTTPS: Secure your website with an SSL certificate.
  • Fix Errors: Address 404 errors and broken links promptly.

8. Monitor and Analyze Performance

SEO is an ongoing process. Use analytics tools like Google Analytics and Google Search Console to track your performance. Pay attention to:

  • Organic traffic trends.
  • Keyword rankings.
  • Click-through rates (CTR).
  • Bounce rates.
  • Conversion rates.

Conclusion

Optimizing for SEO is a multifaceted process that requires attention to detail and ongoing effort. By focusing on keyword research, on-page optimization, content creation, technical SEO, and performance analysis, you can build a solid foundation for long-term success. Stay up-to-date with the latest SEO trends and algorithms to maintain your competitive edge.

Published by
January 30, 2025 9:40 am

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Creative

I studied Digital Media for 12 months at Mt Druitt TAFE. While  doing so we studied The 3D Modeling Program ‘Maya’. During the course I produced a number of 3D scenes and a couple of 3D animated movies.

I have also played in other programs such as Bryce 3D, 3D Studio Max, Lightwave, Vue D’esprit and a few others. However, i have always returned to Maya as a personal preference.

Bellow are a number of works that i have produced from these various programs.

Bryce 3D: Balls

Vue D’esprit: Sulfuric

Maya: Living Room

Maya: Gauntlet

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