I am a Full-Stack Web & Software Developer with over fifteen years of experience. Over countless hours I have discovered that I have a passion and talent for creating works that are both highly functional and technically sound.

I have also discovered that I have a knack for understanding new theories & concepts – I am an adamant perfectionist when it comes to just about anything I do.

Current Skill set

  • Responsive Mobile first HTML & CSS3 – Bootstrap, SASS
  • JavaScript (Vanilla JS, JQuery, Angular)
  • PHP (Web Server & CRON)
  • CRM / CMS packages – WordPress, OsCommerce, Marketo
  • MySQL
  • Git
  • SEO & PPC
  • Java
  • Python
Legacy Technology
  • ASP (classic)
  • Visual Basic
  • Adobe Flash
Software Packages
  • Adobe Photoshop
  • MySQL
  • Jet Brains Web Suite
  • Microsoft Word
  • Microsoft Excel
  • Microsoft Access
  • Maya 3d
  • and more…


At the start of 2019, I am entering my 4th year of a 6 year course Studying a Bachelor of
Computer Science with gaming specialisation at Charles Sturt University



A license Pyrotechnician in the state of N.S.W. Australia for over twenty years, performing
professional grade pyrotechnic shows ranging from from Chinese String Crackers, Indoor Close
Proximity Fireworks, Aerial Shells up to 125mm and Aerial Salutes up to 75mm.

A founding member of the Pyrotechnics Industry Association of Australia (PIAA), Based in Sydney
but have performing shows all over NSW for all types of events.

Car Enthusiast

An active member in the Skylines Australia NSW car club I regularly volunteer to help run events.

Social Media

You can connect with me professionally on LinkedIn,
or stalk me through Twitter



Wizardry Fireworks

PRODOCOM Australia

Hannover Fairs Australia

E-Web Marketing

Freelance Websites

Personal Projects

Tipping Comp


National Pyrotechnics

iblott accessories


Decoding the Digital Landscape: The Crucial Role of Analytics in SEO Success

Introduction: In the dynamic world of online visibility, Search Engine Optimization (SEO) stands as a powerful tool to enhance your website’s ranking and visibility. However, the key to unlocking its full potential lies in the insights provided by analytics. This blog post serves as a comprehensive guide to understanding the paramount importance of analytics in SEO, offering insights, strategies, and best practices to ensure your digital efforts are driven by data-backed decisions.

  1. The Power of Insight: Unleashing Analytics in the SEO Realm: Begin by understanding the role of analytics in SEO. Explore how data-driven insights provide a deep understanding of user behavior, search patterns, and the overall performance of your website.
  2. Traffic Analysis: Navigating the Pathways to Success: Dive into the significance of traffic analysis. Understand how analytics unveil the sources of traffic, allowing you to identify successful channels, optimize strategies, and refine your content for better engagement.
  3. Keyword Performance Tracking: Tailoring Content for Success: Uncover the importance of tracking keyword performance. Learn how analytics help you understand which keywords are driving traffic and conversions, enabling you to refine your content strategy for optimal SEO impact.
  4. User Behavior Analysis: Enhancing User Experience and SEO: Delve into the world of user behavior analysis. Explore how analytics provide insights into user interactions, bounce rates, and session durations, helping you optimize your website for a seamless user experience and improved SEO performance.
  5. Conversion Tracking: Aligning Metrics with Business Goals: Explore the connection between analytics and conversion tracking. Understand how tracking conversions aligns SEO efforts with overarching business goals, allowing you to measure the tangible impact of your digital strategies.
  6. Page Performance Metrics: Fine-Tuning for Speed and SEO Excellence: Prioritize page performance metrics in analytics. Learn how factors like page load times, bounce rates, and user engagement metrics contribute to SEO success, ensuring your website meets both user and search engine expectations.
  7. Backlink Analysis: Building a Resilient SEO Profile: Dive into the world of backlink analysis. Understand how analytics help you assess the quality and quantity of backlinks, allowing you to refine your link-building strategies and enhance your website’s authority in the eyes of search engines.
  8. Competitor Analysis: Staying Ahead in the SEO Race: Embrace the power of competitor analysis through analytics. Learn how monitoring competitors’ strategies and performance metrics provides valuable benchmarks, helping you identify areas for improvement and innovation.
  9. Mobile Analytics: Prioritizing the Mobile-First Era: Explore the importance of mobile analytics. Understand how insights into mobile user behavior and performance metrics contribute to mobile optimization, a crucial factor in modern SEO.
  10. Continuous Improvement: The Iterative Cycle of Analytics-Driven SEO: Conclude with the concept of continuous improvement. Explore how analytics create an iterative cycle, allowing you to refine and adapt your SEO strategies based on real-time data, ensuring long-term success in the digital landscape.

Conclusion: In the ever-evolving realm of SEO, analytics emerge as the guiding light that illuminates the path to success. By harnessing the power of data-driven insights, you not only optimize your website for search engines but also enhance user experience and align your strategies with overarching business objectives. Implement the insights from this guide to ensure that analytics becomes an integral part of your SEO journey, propelling your digital efforts to new heights.

Published by
April 12, 2024 1:16 am

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I studied Digital Media for 12 months at Mt Druitt TAFE. While  doing so we studied The 3D Modeling Program ‘Maya’. During the course I produced a number of 3D scenes and a couple of 3D animated movies.

I have also played in other programs such as Bryce 3D, 3D Studio Max, Lightwave, Vue D’esprit and a few others. However, i have always returned to Maya as a personal preference.

Bellow are a number of works that i have produced from these various programs.

Bryce 3D: Balls

Vue D’esprit: Sulfuric

Maya: Living Room

Maya: Gauntlet